15 Comments
User's avatar
Bradley Schnitzer's avatar

This is how I started thinking about positioning myself. I look at things I've already done and take it from there

Rob Riker's avatar

Yeah I think one of the big unlocks is how much more confidence it gives you.

It’s like, even if you’re a pretty good copywriter, it’d be hard to confidently try to own the copywriting space.

But if you create a couple of welcome emails for clients that get good conversions, you can confidently speak about being the welcome email guy.

Sure, other people talk about it, but no one goes super deep on it because they have so much more they want to be known for.

Which makes room for someone who wants to really own it.

And the thing is, there are tons of people who would love to have a welcome email that actually sells.

samantha vale📌's avatar

Thanks for this Rob. I don't if you realize it but this also solves the dreaded imposter syndrome too. Teach what you personally know 📌

Rob Riker's avatar

Yes! It certainly is a good way to get past imposter syndrome. It’s so much easier to create content and put yourself out there when you know what you’re talking about feel confident you can deliver.

Thanks so much for this 🙏🏻

samantha vale📌's avatar

Yeah. This is exactly what happened to me, and I didn't plan it. I never sat down and decided "Pinterest for small creators" was my thing. I just kept answering the same one question for people and the shape showed up on its own. Funny seeing it laid out as a method when I backed into it by accident.

Rob Riker's avatar

Omg your situation is such a perfect example. Too often, in a similar scenario, someone would try to sell "make $10k/mo with pinterest" because they have pinterest skills, even though they don't have THAT skill. I've seen that stuff happen so so so often. And then they struggle because the internal battle eats at them. And the thing is, most don't want to do it, they just don't think there's any other way. "I have to sell the dream outcome though!"

I love your positioning around this. You have over a decade of experience, but that's what you're offering, not some get rich quick scheme. It's going to make it so much easier for you to show up the way you want! Great stuff 💪

samantha vale📌's avatar

If you know somebody who can sell me the $10k/mo with Pinterest that actually works, while you're also holding down a job and making sure the doggie is walked, let me know. I want to know that person. 😉

Rob Riker's avatar

Haha for sure. I mean, I'm sure there are some people doing great on there. But helping others replicate it as a side gig is probably extremely difficult.

samantha vale📌's avatar

Yeah, I certainly haven't cracked the $10 a month as a side gig yet. I'm not moving into that beach house in Bali anytime soon.

Constantin Diessner's avatar

Great timing in this! The pressure to niche down has always tripped me up in the online space that I've avoided it entirely.

Rob Riker's avatar

Sweet man.

Do you have an offer? Because it all really starts there.

If not, then it’s really just about what you want to be known for.

But the best part is you can always change your mind and it’s no big deal (I do it all the time lol).

Magnet Capital's avatar

I am literally describing the emerging industry that will define the next century. Nothing vague here

Rob Riker's avatar

That’s dope dude. I agree, I imagine rare earths, logistics, etc. will ramp up geopolitically and get pretty wild in the future.

And hey, my wife has here CFA charter - candidate means you’re in the process right? If so, good luck with it all 🤝

Jess, The Creator's avatar

This is an awesome piece, Rob!! Thank you for sharing with us!

Rob Riker's avatar

My pleasure! Thanks so much!