How to Write Comments That Make People Want to Know You
A practical framework for writing comments that turn strangers into readers, friends, and clients.
I can’t tell you how many times I’ve seen a post, considered it for two seconds, and kept scrolling.
Only to connect with that person later through some back-and-forth comments, see the exact same post appear again in my feed, and actually read it this time.
Because these days, who wrote the post often determines whether I give it a chance.
The reverse happens too. Sometimes I get a memorable comment from someone I have never seen before. Then their work starts appearing in my feed.
Had I seen it before, I probably would have scrolled right past. But now I recognize them and am curious enough to click.
This is one of the most overlooked parts of growing on Substack. People think good content or a valuable offer is enough. Or that they just need to get it in front of more of the right people.
But there’s a crucial piece many people miss. People have to feel like YOU are worth paying attention to. They have to be willing to give what YOU say a chance.
Because appearing in someone’s feed is not the same as earning their attention.
They read the headline, consider it for a second, and keep scrolling because they do not know you, trust you, or have any reason to believe the post will be worth their time.
But relationships, even on a small scale, change that.
The people who recognize you, know you, like you, or trust you are more likely to click your posts, read your emails, engage with your notes, recommend your work, and seriously consider your offers.
Their engagement also helps your work travel further. It creates social proof, puts you in front of more people, and makes strangers more willing to stop and see what you have to say.
Some of those strangers eventually become readers, subscribers, clients, and relationships themselves.
This is exactly why comments are so powerful.
A good comment can take you from being a stranger someone scrolls past to a person they recognize, like, and become curious about.
When you keep showing up in a way they enjoy, those small interactions can slowly become real relationships.
And those relationships are what make more people read your work, recommend you, subscribe, and eventually buy from you.
But most comments do not create that effect.
“So true.”
“Great post.”
“This really resonated.”
These comments are fine, but they’re also easy to forget. A stronger comment makes the person feel something.
And I’ve found there are five simple things that consistently make comments more memorable, more human, and far more likely to start real relationships.
They make people feel seen, appreciated, understood, interesting, encouraged, or simply glad you showed up.
And if you learn how to write comments like that, you can become someone people want to read, follow, and eventually buy from.
That is what this post will teach you how to do.
